SHAN FISHER

Shan is a photographer, speaker and educator based out of Isle of Man, London, ​UK. She captures timeless moments for baby and family photography.

SERVICE: Social Media Management

GOALS

Shan aims to enhance her use of social media, particularly Instagram, to attract new ​students by providing educational and entertaining content focused on white-themed ​photography to both women and men in the United Kingdom and worldwide.

TARGET AUDIENCE

• Females and males Newborn & Family Photographers between 25 to 55
• Start-up photographers
• For photography sessions - located in London, specifically Douglas, Ramsey, Onchan, ​Peel, Port Erin, and other surrounding cities
• For education - located worldwide

PAIN POINTS OF TARGET AUDIENCE

Photographers who are:

• Struggling to master white-themed photography techniques and aesthetics.
  
• Looking to improve client experience and editing skills and need guidance on lighting, ​setup, posing, angles, wrapping, and capturing connections. (Learning New Skills)
• Overwhelmed by expenses such as studio space, props, and equipment and concerned ​about the high costs of running a photography business. (Financial Challenges)
• Frustrated by long hours with low profitability from newborn sessions and finding it ​hard to balance work with personal life due to demanding schedules. (Work-Life ​Balance)
• Lacking confidence in photography skills and portfolio quality and fear of not being ​good enough to justify raising prices. (Building Confidence)

SOCIAL MEDIA KPI’S

• Increased Engagement
• Increased Accounts Reached/Impressions/Video Views
  
• Increased Following Count
  
• More students and sign up for email sign ups
  

INSTAGRAM STRATEGY

I set Shan to post 5 times per week (with 1-2 reels and 1-2 carousel/static posts) for the first ​two months. I provided a built out content calendar for two months with variety of ​different content styles. And in the third month, were able to capture the best timing to ​post and engage with a mixture of her personalized content pillars, while also looking at ​her analytics after each month of working together. I gave her an Instagram Rebrand of ​the feed and taught her things such has SEO, hashtags, how to optimize her profile, and ​much more to help her page grow.

SOCIAL MEDIA HANDLE

Instagram: @shanfisherphotography

One month overall analytics

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