SERVICE: Social Media Management
GOALS
Swit aims to refresh and enhance her social media presence, which has been inactive for several months, particularly on Instagram to attract new clients to her beauty and spa services in San Diego. She will provide engaging and informative content focused on head spa treatments, skincare routines, and massage therapy. By consistently uploading high-quality images, and client testimonials Swit strives to increase her follower count and reach. Ultimately, her goal is to drive more bookings through captivating content and enticing organic promotions, thereby expanding her client base and boosting revenue.
TARGET AUDIENCE
- Individuals aged 40-60, both women and men, possibly nearing retirement or already retired, who have more time and disposable income to invest in self-care and wellness.
- Have interest in health and wellness, skincare, anti-aging treatments, relaxation and stress relief, luxury and premium services, maintaining a youthful appearance.
- Likely to value quality and professionalism in spa services, interested in holistic health approaches, and seeking personalized treatments that cater to their specific skin and body care needs.
- Active on social media platforms, particularly Instagram, where they follow beauty, wellness, and lifestyle content. They look for trustworthy reviews and recommendations from peers and influencers.
PAIN POINTS OF TARGET AUDIENCE
- Worries about wrinkles, fine lines, and age spots.
- Desire to maintain a youthful appearance and combat signs of aging.
- Issues with dry or sensitive skin.
- Concerns about changes in skin texture and elasticity.
- High levels of stress from work, family responsibilities, or life transitions.
- Seeking effective methods for relaxation and stress relief.
- Aches and pains, particularly in the neck, back, and shoulders.
- Looking for relief from muscle tension and stiffness.
- Need for dedicated time and space to focus on personal well-being.
- Interest in holistic and therapeutic treatments to enhance overall health.
- Desire for professional, high-quality spa services.
- Seeking trustworthy and knowledgeable practitioners who can provide personalized care.
SOCIAL MEDIA KPI’S
- Increased Engagement
- Increased Accounts Reached/Impressions/Video Views
- Increased Following Count
- More bookings
INSTAGRAM STRATEGY
We plan to consistently post 3 static posts per week and 1 reel per day for three months, maintaining a steady flow of content to increase traffic. Additionally, we highlight her most requested services in posts and stories to attract potential clients. Regular updates to her stories that showcase real reviews and testimonials from clients, mentioning and re-storying client posts to acknowledge and engage with them. We also revamp her profile to better reflect her brand, optimizing it with highlights, a clear bio, contact information, and a booking link. By following this intensive social media strategy consistently for three months, we aim to establish a strong online presence. After these months, I provided her with a strategy she can use to manage her social media on her own.
SOCIAL MEDIA HANDLE
The Results
Starting Instagram Profile
@kteen.socials
First 2 weeks
@kteen.socials
Reels Consistency
@kteen.socials
@kteen.socials
@kteen.socials
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